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Successful Luxury Branding in the Chinese Context

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分類1:教育論文網→經濟論文→貿易經濟論文中國國內貿易經濟論文市場論文
分類2:教育論文網→經濟論文→經濟計劃與管理論文企業經濟論文企業生產管理論文產品管理論文
Successful Luxury Branding in the Chinese Context
論文目錄
 
Chinese Abstract第1-6頁
Abstract第6-8頁
Ⅰ) Introduction第8-10頁
Ⅱ) Literature review第10-19頁
a)Concepts definition第10-13頁
b)Trends on the Chinese luxury market第13-17頁
c)Chinese luxury consumers第17-19頁
Ⅲ) Researth objectives第19-20頁
a)Objectives第19頁
b)Research question第19-20頁
Ⅳ) Methodology第20-22頁
a)Method第20-21頁
b)Data collection第21-22頁
Ⅴ) Analysis and findings第22-33頁
a)Content analysis (or thematic analysis)第22-23頁
b)Interviews第23-33頁
  1. Raised themes第24-30頁
  2. Discussiion第30-32頁
  3. Limitations第32-33頁
Ⅵ) Conclusion第33-35頁
Ⅶ) References第35-37頁

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