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Killing the Chicken to Scare the Monkey(s)?

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Killing the Chicken to Scare the Monkey(s)?
論文目錄
 
Chinese Abstract第1-7頁
Abstract第7-8頁
  1. INTRODUCTION第8-11頁
  2. LITERATURE REVIEW第11-23頁
  2.1 Theoretical Approach第11頁
  2.2 Conceptual definitions of Crisis Communication第11-13頁
  2.3 Crisis Management第13-14頁
  2.4 Reputation Repair Strategies and attribution theory第14-15頁
  2.5 Situational Crisis Communication Theory第15-16頁
  2.6 An International Perspective on Crisis Communication第16-18頁
    2.6.1 Communication and Culture第16-17頁
    2.6.2 Non-Western approach to Public Relations第17-18頁
  2.7 Crisis Communication Research in China第18-23頁
    2.7.1 Consumer Response第18-19頁
    2.7.2 Crisis and Media in China第19-21頁
    2.7.3 MNC's in China第21-23頁
  3. RESEARCH OBJECTIVES第23-24頁
  3.1 Research Question第23-24頁
  4. METHODOLOGY第24-32頁
  4.1 Research Strategy第24頁
  4.2 Case Study第24-26頁
  4.3 Interview第26-27頁
  4.4 Thematic Analysis第27-28頁
  4.5 Selection of Data第28-29頁
    4.5.1 GSK第28頁
    4.5.2 Respondents第28-29頁
  4.6 Operationalization第29-30頁
    4.6.1 The Interview Guide第30頁
  4.7 Methodological Limitations第30-32頁
  5. CASE STUDY-GlaxoSmithKline第32-41頁
  5.1 Context第32-34頁
    5.1.1 Health care system第32-33頁
    5.1.2 Health care reform第33-34頁
    5.1.3 Anti-corruption initiative第34頁
  5.2 Crisis Timeline第34-36頁
  5.3 Official Statements第36-38頁
  5.4 Applying Situational Crisis Communication Theory to GSK第38-41頁
  6. ANALYSIS AND FINDINGS第41-53頁
  6.1 Thematic Analysis第41-42頁
  6.2 Themes第42-50頁
  6.3 Discussion第50-52頁
  6.4 Limitations and Future Study第52-53頁
  7. CONCLUSION第53-56頁
References第56-62頁
Appendix A-Interview Guide第62-64頁

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