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Legitimizing Sustainability through Harmony and Trust: How the Chinese Young Professional Understands CSR

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Legitimizing Sustainability through Harmony and Trust: How the Chinese Young Professional Understands CSR
論文目錄
 
摘要第1-7頁
ABSTRACT第7-9頁
  1. INTRODUCTION第9-11頁
  2. LITERATURE REVIEW第11-17頁
  2.1 Organizational Legitimacy第11-12頁
  2.2 Organizational Legitimacy and CSR第12-13頁
  2.3 Corporate Social Responsibility第13-15頁
  2.3 A Shareholder Theory第13-14頁
  2.3 B Stakeholder Theory第14-15頁
  2.4 CSR Defined:Carroll's Pyramid of Corporate Social Responsibility第15-16頁
  2.5 CSR in China第16-17頁
  3. STATEMENT OF OBJECTIVES第17-18頁
  3.1 Research Questions第18頁
  4. METHODOLOGY第18-26頁
  4.1 Rationale for Qualitative Method Used第18-19頁
  4.2 Method:E-mail Interviews第19-21頁
  4.3 Methodology第21-25頁
  4.3 A Sampling第21頁
  4.3 B Design of the Interview第21-25頁
  4.3 C Analyzing Results第25頁
  4.4 Ethics第25-26頁
  5. ANALYSIS第26-31頁
  5.1 Findings第26-27頁
  5.1 A Notes on the Sample第26-27頁
  5.2 Research Question 1-The Ethical,Helpful and Harmonizing Corporation第27-30頁
  5.3 Research Question 2-Reporting CSR Demonstrates Trustworthiness第30-31頁
  6. DISCUSSION第31-34頁
  6.1 Values of Reporting第31-33頁
  6.2 Potentiality of WeChat/Social Media CSR第33-34頁
  7. CONCLUSION第34-35頁
  8. REFERENCES第35-39頁
  9. APPENDIX第39-73頁
  1. Guidelines for Conducting Effective E-mail interviews第39-41頁
  2. Respondent's frequency of selecting CSR activities第41-42頁
  3. Respondent's frequency of selecting CSR activities compared to CSR Pyramid第42-43頁
  4. Full version of E-mail interview第43-47頁
  5. Interview Responses第47-65頁
Respondent A第47-50頁
Respondent B第50-53頁
Respondent C第53-56頁
Respondent D第56-59頁
Respondent E第59-62頁
Respondent F第62-65頁
  6. Interview Response & Notes第65-73頁

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