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Beauty Industry Competitive Scenario in Italy:Finding Out the Winning Strategies in the after Crisis Period

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Beauty Industry Competitive Scenario in Italy:Finding Out the Winning Strategies in the after Crisis Period
論文目錄
 
  1. Table of figures and tables第4-5頁
  2. 中文摘要第5-7頁
  3. Abstract第7-8頁
  4. Introduction第8-9頁
  5. Beauty industry in Italy:the evolutionary path第9-19頁
  5.1 Beauty industry's boundaries definition第12-13頁
  5.2 Brief historical evolution and distribution channels overview第13-17頁
  5.3 Competitive scenario overview:main actors and dynamics within the market第17-19頁
  6. New trends and after crisis dynamics:the consumer perspective第19-26頁
  6.1 A new emerging market:beauty for men第20-22頁
  6.2 Where in store experience becomes crucial:teenagers and new generation cluster第22-24頁
  6.3 The increase in the elasticity to price and the raising of self-made solutions:the middle-aged women第24-26頁
  7. The analysis第26-42頁
  7.1 The method第26-27頁
  7.2 The results第27-42頁
    7.2.1 Men's cluster第27-31頁
    7.2.2 New Generation women's cluster第31-37頁
    7.2.3 Middle age women's cluster第37-42頁
  8. After crisis ultimate trends第42-43頁
  9. Conclusions第43-44頁
  10. Appendix第44-53頁
  11. Bibliography第53-56頁
Acknowledgements第56-57頁

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