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Positive and Negative Images of Thai Tourism Perceived by Chinese Tourists

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Positive and Negative Images of Thai Tourism Perceived by Chinese Tourists
論文目錄
 
Abstract第1-10頁
1 Introduction第10-14頁
  1.1 Background第10-11頁
  1.2 Research Objectives第11-12頁
  1.3 Contents of the research第12頁
  1.4 The conceptual research framework第12-13頁
  1.5 Significance of the Study第13-14頁
2 Conceptual theories and related researches第14-22頁
  2.1 Concept of Destination Image第14頁
  2.2 Strengths or positive image of Thai tourism第14-18頁
    2.2.1 Highlights of the positive image of Thai tourism第16-18頁
  2.3 Problems of negative image of Thai tourism第18-20頁
  2.4 Information of Chinese tourists traveling to Thailand第20-21頁
    2.4.1 Nature and groups of Chinese who travel to Thailand第20頁
    2.4.2 Revenue from Chinese tourists第20頁
    2.4.3 Factors that encouraging the Chinese tourists to visit Thailand第20-21頁
    2.4.4 Problems and barriers to encourage Chinese tourists to visit Thailand第21頁
  2.5 Related research in the country and abroad第21-22頁
3 Research methodology第22-28頁
  3.1 Research Approach第22頁
  3.2 Research Strategy第22頁
  3.3 Setting of sample group and population第22-23頁
  3.4 Data Collection第23-26頁
    3.4.1 Primary Data Collection第23-25頁
    3.4.2 Secondary Data Collection第25-26頁
  3.5 Preparing and analyzing data第26-27頁
      3.5.1. Data from questionnaire第26-27頁
      3.5.2. Data from questionnaire and focus group第27頁
  3.6 Statistic for analyzing data第27-28頁
4 Results of data analysis第28-58頁
  4.1 General information of interviewee第28-30頁
  4.2 Data analysis of Thai tourism from the sample group第30-34頁
  4.3 Chinese tourists Attitudes toward images of Thailand tourism第34-38頁
  4.4 Comparision study on Chinese Tourists' opinions on the positive and negativeimage of Thailand tourism categorized by sex第38-41頁
  4.5 Comparision Study on Chinese tourists' opinions on the positive and negativeimage of Thailand tourism categorized by age第41-44頁
  4.6 Comparision study on Chinese tourists' opinions the positive and negative imageof Thailand tourism categorized by education第44-47頁
  4.7 Comparision study on Chinese tourists' opinions on the positive and negativeimage of Thailand tourism categorized by occupation第47-50頁
  4.8 Comparision study on Chinese tourists' opinions on the positive and negativeimage of Thailand tourism categorized by income第50-54頁
  4.9 Strength or positive image which attracts tourists to travel to Thailand第54-55頁
  4.10 Suggested opinions on how to improve the positive image of Thai Tourism第55頁
  4.11 Weakness or negative image which is urgently needed to be improved as itcaused bad impression to Chinese tourists第55-56頁
  4.12 Chinese tourists have many suggestions to get rid of the negative image on ThaiTourism第56-58頁
5 Conclusion and suggestions第58-62頁
  5.1 Summary of research第58-59頁
  5.2 Discussion第59-60頁
  5.3 Suggestion第60-62頁
Reference第62-76頁
Published academic works during study第76-77頁
Appendice第77-81頁
Acknowledgement第81-82頁

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