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How Innovation Capability and Marketing Capability Impact on Innovation Performance

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How Innovation Capability and Marketing Capability Impact on Innovation Performance
論文目錄
 
Abstract第1-6頁
摘要第6-10頁
Part 1 Introduction第10-31頁
  1.1 The background and significance of research第10-11頁
  1.2 Literature Review第11-16頁
  1.3 Content of the reacher第16-29頁
  1.4 Research methods第29-30頁
  1.5 Innovation Points of the Research第30-31頁
Part 2 Theories and definitions第31-47頁
  2.1 Innovation Performance第31-38頁
  2.2 MARKET ORIENTATION第38-42頁
    2.2.1 Market Orientation and Firm Performance第39-42頁
    2.2.2 Marketing Capability第42頁
  2.3 FIRM INNOVATIVENESS第42-44頁
  2.4 MARKET ORIENTATION AND FIRM INNOVATIVENESS第44-47頁
Part 3 Relationships between Innovation Capabilities,marketing and Business Performance(In orderto SMEs)第47-65頁
  3.1 Innovation capability as a driver of performance第47-57頁
    3.1.1 Innovation capability第47-48頁
    3.1.2 Innovation capability of SMEs第48-53頁
    3.1.3 Effect of innovation on performance第53-57頁
  3.2 Quantitative research第57-65頁
    3.2.1 Sample Selection and Data Collection Procedure第57頁
    3.2.2 Variables第57-59頁
    3.2.3 Method第59-60頁
    3.2.4 RESULTS AND DISCUSSION第60-65頁
Part 4 CONTRIBUTIONS AND FUTURE DIRECTIONS FOR RESEARCH第65-68頁
  4.1 CONTRIBUTIONS第65-66頁
  4.2 Theoretical Contributions and Future Directions for Research第66頁
  4.3 Managerial Contributions第66-68頁
Part 5 CONCLUSION第68-69頁
References第69-76頁
致謝第76-77頁
攻讀學位期間發表的學術論文目錄第77頁

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