論文目錄 | |
| 摘要 | 第1-4頁 |
| ABSTRACT | 第4-9頁 |
| CHAPTER ONE: INTRODUCTION | 第9-13頁 |
| 1.1 Background of the study | 第9-10頁 |
| 1.2 Statement of problem | 第10頁 |
| 1.3 Research Objectives | 第10-11頁 |
| 1.4 Research Questions | 第11頁 |
| 1.5 Scope and Significance of study | 第11-12頁 |
| 1.6 Study Limitations | 第12-13頁 |
| CHAPTER TWO: LITERATURE REVIEW | 第13-34頁 |
| 2.1 Definition of product adaptation | 第13-15頁 |
| 2.1.1 Definition of study | 第14-15頁 |
| 2.2 Characteristics of product adaptation | 第15-16頁 |
| 2.3 Factors that influence product adaptation | 第16-19頁 |
| 2.4 Importance of product adaptation | 第19-20頁 |
| 2.5 Product | 第20-25頁 |
| 2.5.1 Level of Products | 第21-25頁 |
| 2.6 Product decisions | 第25-26頁 |
| 2.7 Product attributes | 第26-32頁 |
| 2.7.1 Cultural attributes | 第26-29頁 |
| 2.7.2 Economic attributes | 第29-31頁 |
| 2.7.3 Environmental attributes | 第31頁 |
| 2.7.4 Product and technical standards | 第31-32頁 |
| 2.8 Benefits and demerits of product adaptation | 第32-34頁 |
| CHAPTER THREE: THE PRODUCTA ADAPTATION ANALYSIS OF GHANAIAN AUTOMOBILE MARKET | 第34-67頁 |
| 3.1 The Ghanaian Automobile Market | 第34-36頁 |
| 3.2 Characteristics of Ghanaian Automobile market | 第36-37頁 |
| 3.3 The Effect of product Adaptation on the Ghanaian Automobile Market | 第37-43頁 |
| 3.3.1 Object of Study (Toyota Ghana Company Limited | 第37-43頁 |
| 3.3.1.1 What Makes Toyota the most Preferred Model | 第40-42頁 |
| 3.3.1.2 Comparative analysis of TGCL with most competitive Brand | 第42-43頁 |
| 3.4 Population of Study | 第43-44頁 |
| 3.4.1 Sample and Sampling Procedure | 第43頁 |
| 3.4.2 Sample Size | 第43頁 |
| 3.4.3 Sampling Procedure | 第43-44頁 |
| 3.5 Data Collection Methods | 第44-46頁 |
| 3.5.1 Secondary Data | 第44頁 |
| 3.5.2 Primary Data | 第44-45頁 |
| 3.5.3 Data Collection Instruments | 第45頁 |
| 3.5.4 Administration of questionnaires | 第45-46頁 |
| 3.5.5 Field Challenges | 第46頁 |
| 3.5.6 Data Analysis | 第46頁 |
| 3.6 Results | 第46-50頁 |
| 3.6.1 Part A Characteristics and background of staff Respondent | 第46頁 |
| 3.6.2 Analysis of the Distribution of ages of staff of TGCL | 第46-47頁 |
| 3.6.3 : analysis of the distribution of gender of staff of tgcl | 第47-48頁 |
| 3.6.4 : analysis of the length of service of staff of tgcl | 第48-49頁 |
| 3.6.5 : analysis in respect of the departmental distribution of the staff of tgcl | 第49頁 |
| 3.6.6 : analysis of the educational background of staff of tgcl | 第49-50頁 |
| 3.7 Characteristics and background of customer respondents | 第50-55頁 |
| 3.7.1 Analysis of distribution of ages of customers of TGCL | 第50-51頁 |
| 3.7.2 analysis of the gender distribution of customers of tgcl | 第51-52頁 |
| 3.7.3 analysis of the occupational backgrounds of customers of tgcl | 第52-54頁 |
| 3.7.4 analysis of the level of education of customers of tgcl | 第54頁 |
| 3.7.5 analysis of the number of years of using tgcl products | 第54-55頁 |
| 3.8 Part B: analysis of responses in relation to product adaptation | 第55-67頁 |
| 3.8.1 : level of difference of tgcl products in the ghanaian automobile market | 第55-58頁 |
| 3.8.2 : aspects of tgcl products modified to suit the ghanaian market | 第58-60頁 |
| 3.8.3 : assessment of environmental attributes of product adaptation | 第60-62頁 |
| 3.8.4 : level of adaptation of products by tgcl | 第62-65頁 |
| 3.8.5 : suitability of toyota ghana standard specification products for the ghanaian market | 第65-67頁 |
| CHAPTER FOUR: HOW TO IMPROVE PRODUCT ADAPTATION FORTHE GHANAIAN AUTOMOBILE MARKET | 第67-69頁 |
| 4.1 FACTORS GHANAIANS CONSIDER WHEN MAKING A DECISION TO PURCHASE A VEHICLE | 第67頁 |
| 4.2 HOW TO IMPROVE PRODUCT ADAPTATION IN RESPECT TO THE GHANAIAN MARKET | 第67-69頁 |
| 4.2.1 Innovation | 第67-68頁 |
| 4.2.2 Product marketing | 第68頁 |
| 4.2.3 Market research | 第68-69頁 |
| CHAPTER FIVE: CONCLUSION AND PROSPECTION | 第69-71頁 |
| 5.1 CONCLUSION | 第69頁 |
| 5.2 PROSPECTION | 第69-71頁 |
| ACKNOWLEDGEMENT | 第71-72頁 |
| REFERENCES | 第72-75頁 |
| APPENDIX | 第75-89頁 |
