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The Impact of Product Adaptation on the Ghanaian Automobile Market

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The Impact of Product Adaptation on the Ghanaian Automobile Market
論文目錄
 
摘要第1-4頁
ABSTRACT第4-9頁
CHAPTER ONE: INTRODUCTION第9-13頁
  1.1 Background of the study第9-10頁
  1.2 Statement of problem第10頁
  1.3 Research Objectives第10-11頁
  1.4 Research Questions第11頁
  1.5 Scope and Significance of study第11-12頁
  1.6 Study Limitations第12-13頁
CHAPTER TWO: LITERATURE REVIEW第13-34頁
  2.1 Definition of product adaptation第13-15頁
    2.1.1 Definition of study第14-15頁
  2.2 Characteristics of product adaptation第15-16頁
  2.3 Factors that influence product adaptation第16-19頁
  2.4 Importance of product adaptation第19-20頁
  2.5 Product第20-25頁
    2.5.1 Level of Products第21-25頁
  2.6 Product decisions第25-26頁
  2.7 Product attributes第26-32頁
    2.7.1 Cultural attributes第26-29頁
    2.7.2 Economic attributes第29-31頁
    2.7.3 Environmental attributes第31頁
    2.7.4 Product and technical standards第31-32頁
  2.8 Benefits and demerits of product adaptation第32-34頁
CHAPTER THREE: THE PRODUCTA ADAPTATION ANALYSIS OF GHANAIAN AUTOMOBILE MARKET第34-67頁
  3.1 The Ghanaian Automobile Market第34-36頁
  3.2 Characteristics of Ghanaian Automobile market第36-37頁
  3.3 The Effect of product Adaptation on the Ghanaian Automobile Market第37-43頁
    3.3.1 Object of Study (Toyota Ghana Company Limited第37-43頁
      3.3.1.1 What Makes Toyota the most Preferred Model第40-42頁
      3.3.1.2 Comparative analysis of TGCL with most competitive Brand第42-43頁
  3.4 Population of Study第43-44頁
    3.4.1 Sample and Sampling Procedure第43頁
    3.4.2 Sample Size第43頁
    3.4.3 Sampling Procedure第43-44頁
  3.5 Data Collection Methods第44-46頁
    3.5.1 Secondary Data第44頁
    3.5.2 Primary Data第44-45頁
    3.5.3 Data Collection Instruments第45頁
    3.5.4 Administration of questionnaires第45-46頁
    3.5.5 Field Challenges第46頁
    3.5.6 Data Analysis第46頁
  3.6 Results第46-50頁
    3.6.1 Part A Characteristics and background of staff Respondent第46頁
    3.6.2 Analysis of the Distribution of ages of staff of TGCL第46-47頁
    3.6.3 : analysis of the distribution of gender of staff of tgcl第47-48頁
    3.6.4 : analysis of the length of service of staff of tgcl第48-49頁
    3.6.5 : analysis in respect of the departmental distribution of the staff of tgcl第49頁
    3.6.6 : analysis of the educational background of staff of tgcl第49-50頁
  3.7 Characteristics and background of customer respondents第50-55頁
    3.7.1 Analysis of distribution of ages of customers of TGCL第50-51頁
    3.7.2 analysis of the gender distribution of customers of tgcl第51-52頁
    3.7.3 analysis of the occupational backgrounds of customers of tgcl第52-54頁
    3.7.4 analysis of the level of education of customers of tgcl第54頁
    3.7.5 analysis of the number of years of using tgcl products第54-55頁
  3.8 Part B: analysis of responses in relation to product adaptation第55-67頁
    3.8.1 : level of difference of tgcl products in the ghanaian automobile market第55-58頁
    3.8.2 : aspects of tgcl products modified to suit the ghanaian market第58-60頁
    3.8.3 : assessment of environmental attributes of product adaptation第60-62頁
    3.8.4 : level of adaptation of products by tgcl第62-65頁
    3.8.5 : suitability of toyota ghana standard specification products for the ghanaian market第65-67頁
CHAPTER FOUR: HOW TO IMPROVE PRODUCT ADAPTATION FORTHE GHANAIAN AUTOMOBILE MARKET第67-69頁
  4.1 FACTORS GHANAIANS CONSIDER WHEN MAKING A DECISION TO PURCHASE A VEHICLE第67頁
  4.2 HOW TO IMPROVE PRODUCT ADAPTATION IN RESPECT TO THE GHANAIAN MARKET第67-69頁
    4.2.1 Innovation第67-68頁
    4.2.2 Product marketing第68頁
    4.2.3 Market research第68-69頁
CHAPTER FIVE: CONCLUSION AND PROSPECTION第69-71頁
  5.1 CONCLUSION第69頁
  5.2 PROSPECTION第69-71頁
ACKNOWLEDGEMENT第71-72頁
REFERENCES第72-75頁
APPENDIX第75-89頁

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