教育論文網

Expanding Coverage from Perfumery to Pharmacy:the Biotherm Case

碩士博士畢業論文站內搜索    
分類1:教育論文網→經濟論文→工業經濟論文世界工業經濟論文工業部門經濟論文化學工業論文
分類2:教育論文網→經濟論文→經濟計劃與管理論文企業經濟論文企業供銷管理論文
Expanding Coverage from Perfumery to Pharmacy:the Biotherm Case
論文目錄
 
中文摘要第1-4頁
英文摘要第4-10頁
Introduction第10-11頁
Section Ⅰ.The Strategic Increase of Distribution Coverage第11-43頁
Definition of distribution channels第11-29頁
Economic justification第12-16頁
Actors第16-20頁
Functions第20-29頁
Marketing flows and the efficiency template第21-25頁
Service outputs第25-29頁
Distribution channels design第29-34頁
Criteria for distribution channel design第30-31頁
Channel design indexes第31-34頁
The increase of distribution coverage第34-43頁
Reasons第34-36頁
Drawbacks第36-38頁
Multichannel conflicts and solutions第38-43頁
Section Ⅱ.Distribution System in the Italian Cosmetic Industry第43-70頁
Cosmetic brands:classification第44-49頁
Luxury brands第44-46頁
Premium brands第46-48頁
Mass market brands第48-49頁
Cosmetics' distribution channels第49-68頁
Economic trends and store traffic第49-52頁
Perfumery第52-55頁
Pharmacy第55-61頁
Supermarket第61-65頁
Comparisons and analysis第65-68頁
Consumers survey第68-70頁
Section 3. The "Biotherm" case第70-98頁
"Roger & Gallet" case study第70-74頁
The growth of pharmacy as cosmetics' distribution channel第74-75頁
The "Biotherm" case第75-89頁
The brand第75-77頁
"Biotherm"'s distribution strategy第77-78頁
Sell-out outline第78-80頁
Expansion of "Biotherm" s distribution coverage第80-89頁
Supermarket: benefits and drawbacks第83-84頁
Pharmacy:benefits and drawbacks第84-89頁
Interview with "Biotherm" Trade Marketing Manager第89-98頁
Conclusions第98-103頁
Acknowledgements第103-104頁
References第104-108頁

本篇論文共108頁,點擊這進入下載頁面
 
更多相關論文
Expanding Coverage from Perfumer
Cognitive Biases and Heuristics
Why China Does Not Have Strong B
How to Manage Stress in Current
WAW-What Attention Wants
Corporate Social Responsibility
Manufacturing Outsourcing from C
The Impact of Product Adaptation
The Bank Balance Sheet:the Valua
Realizing Mass Markets Full Pote
Value Creation in EMEA Demergers
Drivers for the Decision of Head
Technology Adoption and Business
A Research to Understand the Pas
Logistics-Oriented Free Trade Zo
Value Creation and Stock Prices:
The Geographical Expansion of Ma
Gender Diversity in the Manageme
Performance Measurement in the S
China-Mexico Economic Relation:C
Fiscal Policy and Environment:in
The Impact of Trade Openness on
A Study of Chinese Investment in
The Impacts of the European Unio
Management of Public Debt in Sri
欄 目 導 航
 
 
分銷范圍 戰略性擴張 藥妝品牌 分銷策略 分銷覆蓋范圍
版權申明:目錄由用戶fjmc**提供,www.yhqmct.live僅收錄目錄,作者需要刪除這篇論文目錄請點擊這里
| 設為首頁||加入收藏||站內搜索引擎||站點地圖||在線購卡|
版權所有 教育論文網 Copyright(C) All Rights Reserved
吉林快3走势图下载安装