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Complete Turnaround for Success: the Case of Samsung

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Complete Turnaround for Success: the Case of Samsung
論文目錄
 
摘要第1-4頁
ABSTRACT第4-9頁
CHAPTER 1: INTRODUCTION第9-16頁
    1.1. Research background第9頁
    1.2. History of Samsung第9-12頁
    1.3. Literature review第12-13頁
    1.4. Practical Significance第13頁
    1.5. Theoretical significance第13-14頁
    1.6. Methodology第14-16頁
CHAPTER 2: OVERVIEW OF SAMSUNG TURNAROUND第16-26頁
    2.1. Technological background第16-17頁
    2.2. Environment background第17-19頁
    2.3. Samsung’s achievement and shortcomings第19-26頁
      2.3.1. Samsung’s achievement: Better, faster and cheaper第19-24頁
      2.3.2. Samsung’s shortcomings第24-26頁
CHAPTER 3: ANALYSIS OF SAMSUNG’S DEVELOPMENT ENVIRONMENT第26-35頁
    3.1. Sector第26-27頁
    3.2. Competitors第27-28頁
    3.3. Environment: Porter Five forces第28-30頁
      3.3.1. Customer’s power第28頁
      3.3.2. New entrance barriers第28-29頁
      3.3.3. Threat of substitutes第29頁
      3.3.4. Supplier’s power第29頁
      3.3.5. Industry competitive environment第29-30頁
    3.4. SWOT analysis of Samsung第30-33頁
    3.5. Customer behavior第33-34頁
    3.6. Legal constraints第34-35頁
CHAPTER 4: ANALYSIS OF THE MARKETING STRATEGY AND THE MARKETING MIX DEVELOPED BY SAMSUNG WITH RESPECT TO OVERSEAS OPERATIONS第35-56頁
    4.1. Samsung’s marketing strategy第35-38頁
      4.1.1. Segmentation第35-36頁
      4.1.2. Target第36-38頁
    4.2. Samsung’s marketing mix with respect to overseas operations第38-41頁
      4.2.1. Product第38-39頁
      4.2.2. Price第39-40頁
      4.2.3. Distribution network第40-41頁
      4.2.4. Promotion第41頁
    4.3. Analysis of the international strategy第41-54頁
      4.3.1. Globalization degree of Samsung第41-44頁
      4.3.2. The value chain第44-54頁
        4.3.2.1. Five primary activities第45-49頁
          4.3.2.1.1. Logistics (Inbound and Outbound)第45-46頁
          4.3.2.1.2. Operations第46-47頁
          4.3.2.1.3. Marketing and sales第47-49頁
          4.3.2.1.4. Service第49頁
        4.3.2.2. Four support activity第49-54頁
          4.3.2.2.1. The infrastructure of the firm第49-50頁
          4.3.2.2.2. Human resources management第50-51頁
          4.3.2.2.3. Technology development第51-53頁
          4.3.2.2.4. Procurement第53-54頁
    4.4. External growth strategy第54-56頁
CHAPTER 5: ANALYSIS OF THE SUCCESS FACTORS OF THE COMPLETE TURNAROUND第56-64頁
    5.1. Decision making process第56-60頁
      5.1.1. Triangle structure第56-60頁
        5.1.1.1. The Ownership第56-57頁
        5.1.1.2. The future strategy office第57-58頁
        5.1.1.3. The case of triangle structure: brand management第58-60頁
    5.2. Vertically integrated structure第60-64頁
      5.2.1. Affiliates with various businesses第60-61頁
      5.2.2. Finding opportunity for new businesses第61-64頁
CHAPTER 6: SAMSUNG’S FUTURE STRATEGY第64-67頁
CHAPTER 7: CONCLUSION第67-68頁
ACKNOWLEDGEMENT第68-69頁
REFERENCES第69-72頁

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